GUM® wanted to raise awareness of its SensiVital® range of toothpaste, mouthwash, and toothbrush, positioning it as the go-to solution for people with sensitive teeth. The objective was to demonstrate how tooth sensitivity can disrupt life’s simplest pleasures, while highlighting SensiVitall® as the line that provides immediate relief and long-term protection. Summercliff was tasked with creating an influencer activation that was relatable, lifestyle-driven, and educational.
