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Ortis: ORTIS x Glykeria Yiakoumou
Turning Detox Into a Wellness Journey

Pharmaceuticals

SCOPE

Ortis, a trusted European wellness brand, wanted to introduce D-Toxis to the Cypriot market in a way that felt approachable and practical. The goal was not only to raise awareness but also to educate audiences step-by-step on how to integrate detox into their lifestyle. Summercliff was tasked with crafting an influencer-led activation that highlighted both the method and the benefits of the routine.

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STRATEGY

We partnered with Glykeria Yiakoumou, a creator known for her authentic and health-focused content. Instead of a static promotion, we built a storytelling sequence across multiple Instagram Stories, supported by a final recap reel. The narrative mirrored the D-Toxis program—Phase 1, Phase 2, and continuation—so audiences could follow along and see results unfold in real time.

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IMPLEMENTATION

  • Stories 1–3: Glykeria explained how to use D-Toxis, introduced Phase 1 (Week 1), and then moved into Phase 2 (Week 2), sharing how she felt and the improvements she noticed.

  • Story 4: She reflected on the two-week experience and announced her plan to continue for 20 more days, reinforcing D-Toxis as part of a long-term wellness routine.

  • Final Reel: Glykeria shared her complete detox journey, wrapping up the campaign with a personal testimonial.

  • Call to Action: Every story linked directly to pharmacies across Cyprus and to evzeen.com, making purchase seamless.

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RESULTS

  • High Story Retention – Viewers followed Glykeria’s journey across multiple phases.

  • Educational Value – The step-by-step storytelling made detox simple and approachable.

  • Authenticity – Glykeria’s personal updates built trust and relatability with her audience.

  • Conversion-Driven – Direct links encouraged trial and drove traffic to evzeen.com.

  • Brand Positioning – Ortis D-Toxis was framed not as a quick fix, but as a sustainable wellness ritual.

By turning a health routine into a personal wellness journey, Ortis and Glykeria Yiakoumou made detox both aspirational and accessible for everyday audiences.

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