WEEE Cyprus: WEEE x Joydietcy
Giving Old Devices a New Life

WEEE Cyprus wanted to highlight the importance of recycling electrical and electronic waste, showing that small, everyday actions can make a big difference for the environment. The goal was to raise awareness and give audiences practical, step-by-step guidance on how to recycle old devices responsibly. Summercliff was tasked with developing an influencer activation that combined personal storytelling with educational impact.

• JoyDietCy shared a personal story about a broken device that no longer served a purpose and was simply taking up space.

• She introduced WEEE Cyprus as the solution, explaining how electronic waste is recycled into raw materials that can be reused to make new products.

• The content clearly outlined how recycling works:

  • Large appliances are collected when buying new ones, through WEEE’s partner retailers.

  • Small devices can be dropped off at green points or electronics stores listed on weeecyprus.com.cy.

• The call to action urged followers to find their own unused devices and recycle them responsibly.

• The story closed with a strong environmental appeal, reminding audiences that small actions, when done collectively, have a massive impact.