PAESE: PAESE x SOUZANA KOCHOVA
Blush by the Stars with Paese

Cosmetics

SCOPE

Paese wanted to highlight its blush collection, encouraging audiences to explore different shades and find the one that suits them best. The goal was to present the products in a fun and engaging way, combining beauty with personality driven storytelling. Summercliff was tasked with creating influencer content that would blend beauty expertise, creativity, and product discovery.

STRATEGY

We partnered with Souzana Kochova, a well known makeup artist, whose professional credibility makes her a trusted voice in the beauty space. The idea was to introduce the Paese blushes through a playful concept, suggesting shades based on each zodiac sign, turning makeup selection into a personalized beauty experience.

IMPLEMENTATION

Souzana created a beauty reel, demonstrating different Paese blush shades and recommending them according to zodiac personalities. Through her professional tips and elegant presentation, she showed how each shade can complement different looks and moods.

The content combined beauty education with entertainment, making the experience both informative and enjoyable.

RESULTS

High Engagement – The zodiac concept made the content playful and shareable.
Expert Authority – Souzana’s reputation strengthened trust in the products.
Product Discovery – Showcased the variety of Paese blush shades available.
Audience Appeal – The personalized approach encouraged viewers to find their own match.

By blending professional beauty expertise with a fun zodiac twist, Paese and Souzana Kochova inspired audiences to discover their ideal blush.

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PAESE: PAESE x SOUZANA KOCHOVA Blush by the Stars with Paese

More case studies

PAESE: PAESE x SOUZANA KOCHOVA
Blush by the Stars with Paese