WEEE Cyprus: WEEE x Niki Alexandrou
Recycling That Makes Room for Tomorrow

WEEE Cyprus wanted to encourage the public to recycle old electrical and electronic devices responsibly, highlighting how this simple act contributes to sustainability and the circular economy. The goal was to combine personal storytelling with practical recycling guidance, showing how easy it is to turn an everyday problem into an environmental solution. Summercliff was tasked with shaping an influencer activation that felt authentic, relatable, and inspiring.

1. Niki shared a personal story about having an unused device at home that no longer worked and was simply taking up space.

2. She introduced WEEE Cyprus as the solution, explaining how devices are recycled into raw materials that can be reused to make new products.

3. Clear recycling instructions were included:

   • Large appliances are collected by partner companies when new ones are delivered.

   • Small devices can be dropped at green points or electronics stores, listed on weeecyprus.com.cy.

4. The call to action urged her followers to search for old devices they no longer use and recycle them properly.

5. The story closed with a powerful environmental message, stressing that small actions can create big impact when done collectively.