Leroy Merlin: LEROY MERLIN x Andria Lambrou
From Store to Balcony: 15 Years of Home Made Easy

To celebrate its 15th anniversary in Cyprus, Leroy Merlin wanted to highlight not only its festive offers and Club benefits, but also the real-life impact of its products. The goal was to show how customers can transform their living spaces with Leroy Merlin’s wide range of home and garden solutions, all while enjoying special anniversary discounts. Summercliff was tasked with creating influencer content that showcased this transformation in an authentic, lifestyle-driven way.

• Andria documented her visit to Leroy Merlin, where she purchased a garden lounge set at a special anniversary discount.

• Her content showed the delivery and setup of the furniture on her balcony, making the process feel approachable and real.

• She then shared herself enjoying a meal outdoors, highlighting how the purchase added comfort and style to her daily routine.

• The post tied back to the 15 Years campaign, emphasizing:

  • Up to -40% discounts on 300+ products.

  • Exclusive Club member benefits.

  • The festive spirit of celebrating 15 years with customers.