Ortis: ORTIS PROPEX x Elena Theodorou
Immunity First for the New School Year

As the new school year begins, Ortis wanted to promote its Propex syrup as a daily ally for children’s immune protection. The aim was to communicate that Propex works best when combined with healthy eating, active routines, and quality sleep—helping families adapt smoothly to new rhythms. Summercliff was tasked with designing influencer content that felt warm, positive, and mom-to-mom relatable.

• Elena created a morning routine video, showcasing joyful back-to-school moments and her family’s start to the day.
• The Ortis Propex syrup was featured naturally as part of their health ritual, positioned as the “natural shield” for immunity.
• Her caption reinforced the message: Propex supports immunity in combination with good nutrition, activities, and quality sleep.
• A call to action directed parents to find the product in pharmacies across Cyprus and online at evzeen.com, while reminding them to always follow medical guidance.
• The content’s tone remained friendly, encouraging, and optimistic, reflecting Elena’s natural voice.