WEEE Cyprus: WEEE x Andrea Kyriakou
Small Actions, Big Environmental Impact

WEEE Cyprus wanted to raise awareness around the recycling of electrical and electronic waste, emphasizing the simplicity and importance of making sustainable choices. The goal was to show that recycling isn’t complicated — it’s an easy everyday action that has a huge environmental payoff. Summercliff was tasked with designing an influencer activation that combined education, storytelling, and a strong call to action.

• Andrea shared a personal story about having an old, unused device and looking for a proper way to get rid of it.

• She introduced WEEE Cyprus as the solution, explaining how electronic waste recycling helps recover valuable materials, reduce landfill, and contribute to the circular economy.

• Clear recycling instructions were provided:

  • Large appliances are collected when new ones are delivered, through WEEE’s partner companies.

  • Small devices can be dropped off at green points or electronics stores, listed on weeecyprus.com.cy.

• The call to action urged followers to find their own unused devices and recycle them responsibly.

• Andrea closed with a powerful environmental message, stressing how small actions can make a big impact when done collectively.