Ortis: ORTIS x Maria Porfyriou
Turning Detox Into a Lifestyle Story

Pharmaceuticals

SCOPE

Ortis wanted to introduce D-Toxis, its natural detox solution, to the Cyprus market in a way that felt practical, authentic, and educational. Summercliff was tasked with creating an influencer activation that would highlight the product’s phased routine and inspire followers to make detox a twice-a-year wellness habit.

STRATEGY

We designed a step-by-step storytelling journey through Instagram Stories and a final Reel. Instead of a single promo, the influencer guided her audience through each detox phase, sharing personal feelings and tips along the way. This created trust, relatability, and continuity.

IMPLEMENTATION

Stories 1–4: Daily routine explained with clear instructions and personal updates.
Final Reel: A recap of the full 14-day experience, introducing the continuation plan.
Call to Action: Link stickers encouraged direct purchases via pharmacies and evzeen.com.

RESULTS

High Story Retention – Viewers followed the journey across multiple touchpoints.
Positive Feedback – Audiences connected with the influencer’s authentic progress.
Traffic & Sales – The direct “Order Now” link boosted conversions online.
Wellness Positioning – D-Toxis was framed as a seasonal ritual, not just a product.

By turning instructions into an influencer-led wellness story, Ortis D-Toxis achieved awareness, engagement, and measurable impact.

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Ortis: ORTIS x Maria Porfyriou Turning Detox Into a Lifestyle Story

More case studies

Ortis: ORTIS x Maria Porfyriou
Turning Detox Into a Lifestyle Story