WEEE Cyprus: WEEE x Andreas Anastasiades
Recycling Made Easy, Impact Made Lasting

WEEE Cyprus aimed to raise awareness about the importance of recycling electrical and electronic devices, showing how a small step can have a big impact on sustainability. The goal was to encourage people to recycle responsibly, reduce waste, and protect the environment. Summercliff was tasked with creating an influencer activation that combined personal storytelling with practical education.

• Andreas opened with a personal anecdote about having an old device that no longer worked, cluttered space, and needed proper disposal.

• He introduced WEEE Cyprus as the solution, explaining how recycling recovers valuable raw materials, reduces waste, and contributes to the circular economy.

• Clear recycling instructions were included:

  • Large appliances are collected by retailers when new ones are delivered.

  • Small devices can be dropped at green points or electronics stores listed on weeecyprus.com.cy.

• The call to action invited followers to look for their own old, unused devices and recycle them through WEEE Cyprus.

• Andreas closed with a strong environmental appeal, emphasizing how small, simple actions can add up to a big impact when done collectively.