Sunstar GUM: GUM SensiVital x Krista Theo
Everyday Comfort for Sensitive Smiles

GUM® wanted to highlight the SensiVital® range—toothpaste, mouthwash, and toothbrush—as the ultimate daily care solution for people with sensitive teeth. The goal was to show how tooth sensitivity can affect everyday life, while positioning SensiVital® as the product line that brings instant relief and long-term protection. Summercliff was tasked with developing an influencer activation that would make oral care feel personal, relatable, and essential.

• Christa created an engaging reel, integrating the toothpaste, mouthwash, and toothbrush into her daily routine.

• The content emphasized the key product benefits: immediate relief, enamel protection, alcohol-free freshness, and ultra-soft care for sensitive teeth.

• The storytelling linked the products to everyday lifestyle moments, showing how they allow her to keep enjoying what she loves without discomfort.

• Clear product visibility ensured that SensiVital® was positioned as a complete solution.