Scandia: PR Activation
Black Friday Offers

Entertainment

SCOPE

SCANDIA, a well-established electronics brand, wanted to dominate the Black Friday conversation and drive a surge in online sales. They needed a PR activation that would create excitement, build credibility, and push consumers to take action fast. Summercliff was brought in to craft a high-impact influencer campaign that would deliver both awareness and conversions.

STRATEGY

Our approach was to make the shopping experience feel personal and urgent. We partnered with a key influencer who would showcase the ease and excitement of ordering SCANDIA products during the Black Friday sale. Instead of a typical promo, we designed a content strategy that focused on authenticity—real people making real purchases in real-time.

IMPLEMENTATION

A well-known influencer created a high-energy, engaging Reel, walking their audience through the online shopping experience.
Additional influencers participated by placing their own orders, reinforcing demand and trust.
The content highlighted SCANDIA’s best Black Friday deals, the seamless purchasing process, and the thrill of getting top-tier electronics at unbeatable prices.
SCANDIA amplified the influencer content through its own social media channels to maximize reach and impact.

RESULTS

Engagement – The influencer content sparked organic conversations and shares.
Sales Surge – The campaign drove a strong increase in online purchases during the sale period.
Brand Credibility – SCANDIA strengthened its reputation as a go-to destination for Black Friday electronics deals.

By turning a shopping moment into a social movement, we helped SCANDIA make Black Friday bigger than ever.

Looking to activate an influencer campaign that actually sells? Let’s chat. 🚀

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Scandia: PR Activation Black Friday Offers

More case studies

Scandia: PR Activation
Black Friday Offers