Ortis: Ortis Propex
Rumor has it...

The ORTIS Propex campaign aimed to raise awareness of the importance of strengthening children’s immune systems, highlighting the proactive role parents can take through the use of ORTIS Propex syrup. Summercliff's role spanned the development of creative content for radio, three distinct animated video productions, influencer marketing, and social media activations. Each medium served a specific purpose in reaching and engaging the target audience of parents, with a unified message that reinforced the importance of immune health for kids. The campaign’s tone, witty yet serious, helped balance the lighthearted appeal of the animations with the gravity of the underlying health message.

To bring the campaign to life, a carefully choreographed mix of content across multiple platforms was used. Radio ads were designed for quick, engaging bursts of information, reinforcing the message that immune support should be a part of everyday parenting. The three video productions—each crafted with a different animated narrative based on popular sayings—became the cornerstone of the campaign. These videos were promoted on YouTube and across social media, capturing attention with their wit and driving home the proactive health message. Influencers created personalized content that demonstrated how ORTIS Propex was part of their children’s wellness routines, amplifying the campaign's message through genuine user-generated content. Social media posts, timed to coincide with the influencer activations and video releases, kept the audience engaged and the conversation going, ensuring the brand remained top of mind for parents.