Due to a new law requirement, all companies registered in Cyprus needed to register their stakeholders in the Public Company Registry within a certain time frame. Failure to do so could result in the dissolution of the company. Therefore a campaign to create awareness among the public was created.
The goal was to create a 360 campaign that included a video, radio ad, OOH, Google ads, and print ad with a clear message, targeted at people who are business owners. The key point to emphasize was that there was a new mandatory regulation, that needed to be addressed by all company shareholders to support good ethics and transparent business practice.
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