Progressive Insurance: Before you take your first selfie!
Mobile Insurance

Communicate the multiple mishaps that might befall a new smartphone or tablet (in a light-hearted and concise way), and highlight the importance of insuring new devices against them.

For the past 30 years, Progressive Insurance Cyprus has provided top quality services for both individuals and corporations at competitive quotes. For this specific campaign, the spotlight fell upon their competitive tablet & mobile insurance plans.

The video was published on YouTube and social media and viewed thousands of times. Our efforts were supported by a Google Display Network campaign that ran in parallel, and out-of-home advertising, such as billboards. These urged the public to insure their new phone first – and take their very first selfie later.