WEEE Cyprus:WEEE at the rescue Give a new life to your old electronic appliances
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SCOPE
The campaign aimed to increase awareness about the work of WEEE Cyprus in a creative and fresh concept. A video was created featuring a fun incident while two women were watching TV.
The concept was simple yet insighted the need to change one's electronic appliances. The need was followed by the action of taking the old electronic appliances for recycling, enter WEEE Cyprus.
