Hellenic Bank: What's a pie got to do with it?
This red pie is your monthly income!

Financial Institutions

SCOPE

Bank products are not always easy for the public to grasp. This was our first thought when we were faced with the challenge of coming up with a creative approach to promote Hellenic Bank's consolidation plan.

To spread awareness for Hellenic Bank's One Bank, One Loan Product, create application leads and promote the services "Calculate your monthly installment instantly" and "Find out if you are eligible to receive a loan" via a landing page.

STRATEGY

Even though the creative idea was indeed far fetched, it was spot on! An actual pie demonstrated how various loans and their monthly installments were taking away from someone's monthly income. The campaign also involved a complex landing page with calculators so that the new monthly installment with One Bank One Loan could be calculated instantly.

Landing Page

It is hard to miss a TV Ad featuring only one red pie!

IMPLEMENTATION

A TV Ad, a series of creative Posts, Covers, Animations, Google Ads, Local Publishers Banners and a landing page were created and promoted. The TV Ad's photographs were also used for outdoor Posters, Print ads and Billboards.

The Facebook account of Hellenic Bank is hosted on our own propriety platform www.berry.social where all the magic happens!

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Hellenic Bank: What's a pie got to do with it? This red pie is your monthly income!

More case studies

Hellenic Bank: What's a pie got to do with it?
This red pie is your monthly income!