Hellenic Bank: House in a few Steps
Slices of life, "sliced" from a floor angle showing only steps, created the cue for the campaign slogan "House loan in a few steps"

Let's create a TV Ad featuring legs, feet, shoes, and toe fingers... for a bank's House Loan product! It doesn't sound like a realistic scenario, does it? But yes, it happened! And it was brilliant!

To spread awareness of the Hellenic Bank's House Loan Product, increase Application leads and demonstrate the services "Calculate your monthly installment instantly" and "Find out if you are eligible to receive a loan" via a landing page.

A TV Ad, a series of creative Posts, Covers, Animations, Google Ads, Local Publishers Banners and a Landing Page were created. The TV Ad's photographs were also used for outdoor Posters, Print ads and Billboards.

The Facebook account of Hellenic Bank is hosted on our own propriety platform www.berry.social where all the magic happens!