The Ministry of Commerce, partnered with Summercliff to create a compelling video ad encouraging individuals to register their industrial designs and safeguard their intellectual property. The challenge was to weave an engaging narrative around a common item, like a cup, to emphasize the importance of patenting industrial designs through the European Union Intellectual Property Office.
OBJECTIVES
- Develop an impactful video ad for the Ministry of Commerce, urging the registration of industrial designs.
- Illustrate the journey of a common item, in this case, a cup, to emphasize the significance of intellectual property protection.
- Encourage viewers to consider patenting through the European Union Intellectual Property Office.
