PAESE: PAESE x Souzana Kochova
From Makeup Bag to Zodiac Magic

Cosmetics

SCOPE

Paese wanted to highlight two hero products, The Kiss Lips Set and Puff Cloud, through an activation that felt modern, creative, and authentic. The objective was to inspire audiences to see these products not just as makeup, but as part of a fun, personality driven routine. Summercliff was tasked with creating an influencer led campaign that would merge artistry with storytelling.

STRATEGY

We partnered with Souzana Kochova, a makeup artist known for her fresh approach and engaging tutorials. The concept combined makeup tips with zodiac inspired personalities, creating a light and relatable way to showcase both Puff Cloud for a flawless base and Kiss Lips for versatile lip looks.

IMPLEMENTATION

Souzana created an engaging reel, demonstrating Puff Cloud as the ideal base and concealer for imperfections.

She introduced the Kiss Lips Set, presenting different shades that matched various moods and zodiac personalities.

A voiceover with beauty tips connected the products to everyday routines, making the content both practical and playful.

The reel balanced product visibility with personal storytelling, maintaining authenticity throughout.

RESULTS

High Engagement – The zodiac and makeup concept encouraged interaction and shares.
Strong Product Focus – Both products were clearly positioned as part of a complete look.
Authentic Connection – Souzana’s creativity reinforced trust and relatability.
Brand Differentiation – Elevated Paese into a more personalized and story driven beauty space.

By blending makeup artistry with personality driven storytelling, Paese and Souzana Kochova turned beauty into a form of self expression and individuality.

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PAESE: PAESE x Souzana Kochova From Makeup Bag to Zodiac Magic

More case studies

PAESE: PAESE x Souzana Kochova
From Makeup Bag to Zodiac Magic