WEEE Cyprus: WEEE x marilenistavrou
From Old Devices to a Greener Future

WEEE Cyprus wanted to encourage people in Cyprus to responsibly recycle their old electrical and electronic devices, reinforcing how small everyday actions can have a massive positive impact on the environment. The goal was to combine personal storytelling with practical recycling education, making the process approachable and actionable. Summercliff was tasked with shaping an influencer activation that would bring the message to life in a relatable and inspiring way.

1. Marileni shared a personal anecdote about having an unused, broken device and searching for a proper way to dispose of it.

2. She introduced WEEE Cyprus as the solution, explaining how recycling keeps devices out of landfills, recovers valuable materials, and contributes to the circular economy.

3. The content provided practical guidance:

   • Large appliances are collected by partner companies when delivering new ones.

   • Small devices can be dropped at green points or electronics stores, listed on weeecyprus.com.cy.

4. The call to action encouraged followers to find their own old devices and recycle them properly through WEEE Cyprus.

5. The story closed with a strong environmental appeal, reminding audiences that small actions collectively make a big difference.