Nurofen: Interviews
Through the eyes of our fire-fighters

To follow up on the success of the four-minute video featuring a breathtaking, fire-related story, this campaign included a series of Videos featuring real firefighters' stories in the form of interviews. All campaign material and interviews were hosted on the landing page proudofourfighters.com.

This Corporate Social Responsibility activity "Proud of our Firefighters" was impactful and connected the brand with the respected, heroic body of firefighters. People associated the Nurofen brand with the Fire service and its positive impact was reflected in the brand perception.