Hellenic Bank: I see Payband everywhere!
Payband is the new black!

Financial Institutions

SCOPE

A new Payband was out and its release was to be communicated during the Christmas period. The aim was to create a campaign which showcased the desire to have one of theses new gadgets.

STRATEGY

Payband was already popular. Now it got a new brother. The Prepaid Payband, which was released just in time for Christmas.

Dedicated Site

Bank Posters

Outdoor Posters

IMPLEMENTATION

The purpose was to create a campaign that showed that everyone will be thinking about the new Payband and will be seeing it everywhere. Several images were used that incorporated the image of Payband creatively.

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Hellenic Bank: I see Payband everywhere! Payband is the new black!

More case studies

Hellenic Bank: I see Payband everywhere!
Payband is the new black!