Cyprus Airports Duty Free: The journey starts here!
The creative strategy was a fresh approach which connected several traveling destinations with Duty Free Products

Travel And Tourism

SCOPE

Everybody loves the experience of traveling. The airport and the airport Duty Free are all parts of this experience. Summercliff created the Summer 2017 campaign for Cyprus Airport Duty Free.

The purpose of the campaign was to spread awareness of the Airport's Duty Free shopping experience, promote its world famous brands - some of them being exclusive at the airport - and, ultimately, to increase sales.

STRATEGY

With the slogan "The journey starts here", a creative strategy featuring a fascinating game of words and images was promoted across digital and traditional channels, captivating audiences.

Full Page Print Ads

IMPLEMENTATION

A series of creative Posts, Covers, Animations, Banners, Google ads, Local Publishers Banners, along with Print and Radio Ads, were all part of the campaing.

The Social media account of Cyprus Airports Duty Free was hosted on our own propriety platform www.berry.social where all the magic happens!

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Cyprus Airports Duty Free: The journey starts here! The creative strategy was a fresh approach which connected several traveling destinations with Duty Free Products

More case studies

Cyprus Airports Duty Free: The journey starts here!
The creative strategy was a fresh approach which connected several traveling destinations with Duty Free Products