WEEE Cyprus: WEEE x Fani Papamichael
Turning Old Devices Into a New Beginnin

WEEE Cyprus wanted to raise awareness about the proper recycling of electronic and electrical devices, highlighting how simple actions can have a major environmental impact. The objective was to encourage audiences to stop letting old, unused devices gather dust or end up in landfills, and instead recycle them sustainably. Summercliff was tasked with crafting an influencer activation that combined personal storytelling, education, and actionability.

• Fani shared a personal anecdote about having an old device that didn’t work and was simply taking up space.

• She introduced WEEE Cyprus as the solution, explaining how old electronics can be broken down and their valuable materials reused—supporting the circular economy.

• The content included clear recycling instructions:

  • Large appliances are collected by retailers when new ones are delivered.

  • Small devices can be dropped off at green points or electronic stores listed on weeecyprus.com.cy.

• The call to action urged followers to find their own unused devices and recycle them responsibly.

• She concluded with a strong environmental appeal, stressing that small steps like recycling can collectively have a huge impact.