Ministry of Agriculture, Rural Development and Environment: e-kofini
Clarity in prices, confidence in local produce

Our strategy was built around clarity, relevance, and everyday usefulness. We positioned e-κοφίνι as a practical tool that helps people understand how prices of local produce evolve from the field to the point of sale.

The video focused on transparency as a shared benefit, showing how consistent price monitoring supports informed consumer choices while also protecting producers’ interests. The storytelling drew inspiration from Cypriot agriculture, local landscapes, and seasonal produce, reinforcing the connection between the land, the farmer, and the table.

Stronger Public Awareness, audiences gained a clear understanding of e-κοφίνι and its role in the market.
Improved Price Transparency, the platform was positioned as a reliable reference point for local produce pricing.
Enhanced Trust Across the Supply Chain, the initiative reinforced fairer conditions for both producers and consumers.
Sustained Value Over Time, the video continues to support adoption and engagement with the e-κοφίνι platform.

By presenting price information in a clear and relatable way, e-κοφίνι strengthens transparency and confidence in Cyprus’ local produce.
Ready to turn public initiatives into stories people can connect with? Let’s do it.