A company is as protected as its brand is. Therefore, protecting it through all available means should be a priority. This campaign aims to address this necessity and provide the means to achieve it.
The aim was to create a 360 campaign that included a video, radio ad, OOH, Google ads, and print ad with a clear message, targeted at people who are business owners. The key point to emphasize was that there was an easy, online method to register a trademark, a logo and an industrial design, effective across Europe.
