Tilda Basmati was promoted through a digital campaign that centred on the Tilda Basmati range.
The purpose of the campaign was to raise awareness on the Tilda Basmati range that includes the Pure Basmati, Brown Basmati, Basmati & Wild Rice, Brown Basmati & Wild Rice, and Brown Basmati & Quinoa products. Through this, we connected the pureness of Tilda Basmati with health and wellness, and brought to the consumers’ attention the commitment of Tilda to quality.