To create further awareness about the brand, especially among younger mothers, promote its range of products, offers and have an open channel of communication with the public. Ultimately, to increase market share.
Summercliff is responsible for all social media content and strategy for the account of Huggies Cyprus. Visuals which enhance the famous brand's social identity, inspired by life and season along with custom, in-house photography, are all parts of a largest strategy revolving around the Huggies concept.