Hellenic Bank: Motor show 2017
Kiosks at work to build a valuable opt-in database

Automotive

Banking

Financial Institutions

SCOPE

Conferences and theme exhibitions are excellent opportunities to collect opt in databases with people interested in a specific product or service. The 2017 Motor Show was such a case and Hellenic bank wanted to create a promotion for their car loan product.

STRATEGY

To create a competition with an automotive theme which will attract visitors who were interested in buying a new car.

IMPLEMENTATION

Our kiosks were branded and equipped with a custom software application which was an interactive game.

RESULTS

The results were very encouraging, as thousands of people participated in one of the most successful bank campaigns, which collected a valuable opt-in database.

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Hellenic Bank: Motor show 2017 Kiosks at work to build a valuable opt-in database

More case studies

Hellenic Bank: Motor show 2017
Kiosks at work to build a valuable opt-in database